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Orofluido To Expand US Presence

New products hit the marketplace in August.

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By: TOM BRANNA

Editor

Europe’s “beauty ritual for all hair types,” Orofluido, is about to expand its offerings in the US. According to the Colomer-owned hair care company, the products contain not one, but three exquisite oils – argan, cyperus and linseed. The successful brand, which currently boasts four additional shine products (shampoo, conditioner, mask and shine spray) in its overseas market, is adored by European beauty editors and has scored a bevy of beauty award nominations and wins. Now, the SKUs will ...

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